ro saw the light in New York City in 1999.
Architect Gene Miao, a graduate of the Rhode Island School of Design in the U.S., partnered with an apparel designer to seize an opportunity in the personal accessories market. They decided to start a brand that could reflect the unique energy and distinctive character of the East Village in Manhattan, while actively adapting to the ever-changing expectations of metropolitan life.
Synonymous with clean silhouettes and quality workmanship, ro made an impact. Soon, its fine leather handbags could be found at prestigious stores in major international cities, including Saks Fifth Avenue, Takashimaya and Peter Herman in New York, and Estination, Isetan and Barneys in Tokyo.